Free listings are the directory
Listings are built from a public license file. Nobody buys their way into it, and nobody can be removed from it by a competitor. A free listing does not expire.
A business can claim its listing to add its own details. Claiming is free.
What is paid, and how you can tell
No position on any list is for sale. Money never touches the order. A business can buy an ad, and every ad is labelled “paid ad, does not affect ranking” wherever it appears, in its own space beside the list, never inside it.
Sort a page any way you like and the order is the same for everyone. It comes from what is verified, what the business has filled in, and how it answers the phone, all of which are free to earn.
Where nothing is ever sold
Crisis and mental-health care pages carry no advertising and no paid placement of any kind, regardless of what that costs us.
Where this comes from
The department's copy is the live one. Ours is a dated snapshot, and the date is in the footer.